A Study of Collegiate Baseball: Examining Sport Fan Motivation and Marketing Implications Academic Article uri icon


  • This study is an examination of the motivation and formulatlon of marketing implications of fans attending a collegiate baseball game.

published proceedings

  • International Journal of Sport Management

author list (cited authors)

  • Wigley, B. J., Sagas, M., & Ashley, F

complete list of authors

  • Wigley, BJ||Sagas, M||Ashley, Frank

publication date

  • April 2002