A Study of Collegiate Baseball: Examining Sport Fan Motivation and Marketing Implications Academic Article

abstract

• This study is an examination of the motivation and formulatlon of marketing implications of fans attending a collegiate baseball game.

authors

• Ashley, Frank

published proceedings

• International Journal of Sport Management

author list (cited authors)

• Wigley, B. J., Sagas, M., & Ashley, F

complete list of authors

• Wigley, BJ||Sagas, M||Ashley, Frank

publication date

• April 2002

published in

• International Journal of Sport Management  Journal

start page

• 90

end page

• 102

volume

• 3

issue

• 2

URL

• https://americanpresspublishers.com/IJSMContents2002.html