Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach Academic Article

abstract

• 2018, Copyright 2018 Society for Marketing Advances. A personal brand is an individuals reputation and unique image, which can be a crucial differentiator in todays hypercompetitive job market. This articles two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning outcomes. The Gallup Clifton StrengthsFinder 2.0, which provides an inside (or internal) assessment, is used in conjunction with 360Reach, which provides an outside (or external) assessment, to guide marketing students through an inside-out approach to developing their personal brand (IOPB). Students report that the assignment helps them understand their talents, improve self-awareness, and prepare them for their job search and career planning.

authors

• Busch, Paul

published proceedings

• Marketing Education Review

author list (cited authors)

• Busch, P. S., & Davis, S. W.

citation count

• 4

complete list of authors

• Busch, Paul S||Davis, Scott W

publication date

• September 2018

publisher

• Taylor & Francis  Publisher

published in

• Marketing Education Review  Journal

keywords

• 35 Commerce, Management, Tourism And Services
• 3506 Marketing

Digital Object Identifier (DOI)

• 10.1080/10528008.2017.1367930

start page

• 187

end page

• 202

volume

• 28

issue

• 3

URL

• http://dx.doi.org/10.1080/10528008.2017.1367930