A Marketing Standpoint: What Marketers Can Teach Extension Professionals About Internet-Based Media Academic Article uri icon

abstract

  • Extension audiences are turning to Internet-based media for information Extension professionals traditionally have provided them. In a qualitative study, we sought to relate the Internet-based media strategies of marketing professionals to the needs of Extension professionals to increase Extension professionals' success in using Internet-based media. Extension professionals can more effectively engage modern Extension audiences by implementing four strategies: knowing the research, knowing what makes audiences tick, making changes based on measurable data, and increasing the effectiveness of Internet-based media efforts.

published proceedings

  • JOURNAL OF EXTENSION

author list (cited authors)

  • Whitaker, H., Leggette, H. R., & Barbeau, S.

complete list of authors

  • Whitaker, Holly||Leggette, Holli R||Barbeau, Shannon