What makes you select a higher price option? Price-quality heuristics, cultures, and travel group compositions Academic Article

abstract

• 2018 John Wiley & Sons, Ltd. Scenarios were designed to investigate the influence of pricequality heuristics among participants from the United States, Korea, and China for different tourism and hospitality services, in different consuming situations and in different social group contexts. The results revealed that as the scenarios moved from consuming alone and with an acquaintance to with a close family member, participants in each culture had a greater propensity to select the higher price option. These tendencies were the most evident among the Korean sample, whereas the Chinese sample did not differentiate between an acquaintance and a family member, and the U.S. sample indicated mixed results.

authors

• Crompton, John

published proceedings

• INTERNATIONAL JOURNAL OF TOURISM RESEARCH

author list (cited authors)

• Jeong, J. Y., Crompton, J. L., & Hyun, S. S.

citation count

• 15

complete list of authors

• Jeong, Ji Youn||Crompton, John L||Hyun, Sunghyup Sean

publication date

• January 2019

publisher

• Wiley  Publisher

published in

• International Journal of Tourism Research  Journal

keywords

• Cultural Group Influence
• Price Heuristic
• Price Levels
• Price-perceived Quality Relationship
• Social Group Influence

Digital Object Identifier (DOI)

• 10.1002/jtr.2236

start page

• 1

end page

• 10

volume

• 21

issue

• 1

URL

• http://dx.doi.org/10.1002/jtr.2236