The matched guise technique to evaluate attitudes towards forms of address in the Spanish of Montevideo Academic Article uri icon

abstract

  • © 2017 Vervuert Verlag. All rights reserved. This pilot study analyzes attitudes towards informal address in the Spanish of Montevideo, Uruguay, through the matched guise technique (MGT). Female raters (n=106) were presented with the three informal address options possible in the dialect (tuteo: tú tienes 'you have'; voseo: vos tenés 'you have'; and the TV hybrid: tú tenés 'you have'), which had been previously recorded by two males and two females, for a total of 12 different guises. The average ratings for each guise were compared, resulting in statistically significant differences both between forms used by the same speaker and between male and female speakers using the same form. It was found that voseo was considered the typical variant from Montevideo and was associated with Uruguayan identity, followed by TV. The hybrid variant was evaluated positively by men and women, especially in personal appeal features, while tuteo was associated with conservative values.

published proceedings

  • Revista Internacional de Linguistica Iberoamericana

author list (cited authors)

  • Moyna, M. I., & Loureiro-Rodrguez, V.

complete list of authors

  • Moyna, MI||Loureiro-Rodríguez, V

publication date

  • January 2017