Sponsorship for Sport Managers Book uri icon

abstract

  • Widely acclaimed author John Crompton masterfully integrates the conceptual with the applied as Sponsorship for Sport Managers helps readers to: understand how companies use sponsorship in their marketing programs; be responsive to sponsors ...

author list (cited authors)

  • Crompton, J. L.

complete list of authors

  • Crompton, John L

publication date

  • January 1, 2014 11:11 AM