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A content analysis was undertaken of 300 evaluations and summary reports completed by individuals who participated in scientific exchange visits to China between 1985 and 1987. The intent was to identify sources of cultural conflict, which tends to arise as growing numbers visit a destination. Four categories of cultural conflicts formed the framework within which the analysis results are reported. They were - cultural ethnocentrism, community problems, poor quality of service, and lifestyle differences. It is suggested that these cultural conflicts may be consistent with those found elsewhere when a destination begins to attract a steady flow of tourists, and strategies for their minimization are offered. © 1989.
author list (cited authors)
Wei, L. u., Crompton, J. L., & Reid, L. M.
complete list of authors
Wei, Lu||Crompton, John L||Reid, Leslie M