Image Differences between Prospective, First-Time, and Repeat Visitors to the Lower Rio Grande Valley Academic Article uri icon


  • Destination image was conceptualized as evolvingfrom an organic image, through an induced image, to a complex image. These image phases were linked to the informative, persuasive, and reminding functions of promotion. Data were analyzed from a sample of 568 prospective, first-time, and repeat long-stay winter visitors to the lower Rio Grande Valley in Texas. These three subsamples were considered likely to be reasonably reflective of the three stages of image evolution. Significant differences on all five of the image factors which were derived were found between nonvisitors and the other two subsamples. Length of stay was found to significantly affect image on two of the five factors. Differences in image based on respondents' proximity to the Valley were revealed on only one of the five factors.

published proceedings

  • Journal of Travel Research

author list (cited authors)

  • Fakeye, P. C., & Crompton, J. L.

citation count

  • 1036

complete list of authors

  • Fakeye, Paul C||Crompton, John L

publication date

  • October 1991