Risk, Trust, and Consumer Acceptance of Plant Biotechnology Academic Article uri icon


  • This discussion summarizes current knowledge about rewards, risks, and reality surrounding the public's perception of genetically modified (GM) plants and foods. Differences in perception and acceptance of GM products between European and US publics are briefly described. The discussion includes recommendations for effective communication with the public. Pitfalls are identified that restrict credible discourse about the risks and benefits of GM ornamental plants and biotechnological products. The U.S. gardening public is increasingly informed about technologies that influence their hobby interests, including plant biotechnology. Results of a preliminary and on-going survey of Tennessee Master Gardener Volunteers are presented that reveal consumer concerns similar to ones already voiced in the U.S. about GM foods. Discussion concludes by integrating these considerations, within the context of ongoing debate about GM foods, to provide implications about the success of novel GM ornamental plant introductions in the near future.

published proceedings

  • Journal of Crop Improvement

author list (cited authors)

  • Klingeman, W. E., & Hall, C. R.

citation count

  • 7

complete list of authors

  • Klingeman, WE||Hall, CR

publication date

  • October 2006