Consumer Perceptions of Eco-friendly and Sustainable Terms Academic Article

abstract

• Common marketing strategies include emphasizing products green or environmentally friendly attributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as eco-friendly, environmentally friendly, and sustainable to investigate consumer preferences, relatively little is known about how consumer perceptions as a pre-decision mechanism impact their preferences and choice behaviors. Using data collected through an online survey of U.S. and Canadian consumers, we investigate systematic differences in individuals perceptions of the terms eco-friendly and sustainable. Marketing implications for the food and green (i.e., greenhouse/nursery producers, suppliers, and retailers) industries are discussed.

authors

• Hall, Charles

published proceedings

• Agricultural and Resource Economics Review

author list (cited authors)

• Campbell, B., Khachatryan, H., Behe, B., Dennis, J., & Hall, C.

citation count

• 18

complete list of authors

• Campbell, Benjamin||Khachatryan, Hayk||Behe, Bridget||Dennis, Jennifer||Hall, Charles

publication date

• April 2015

publisher

• Cambridge University Press (CUP)  Publisher

published in

• Agricultural and Resource Economics Review  Journal

keywords

• 12 Responsible Consumption And Production

Digital Object Identifier (DOI)

• 10.1017/s1068280500004603

start page

• 21

end page

• 34

volume

• 44

issue

• 1

URL

• http://dx.doi.org/10.1017/s1068280500004603

user-defined tag

• 12 Responsible Consumption and Production