Visual Attention to Eco-Labels Predicts Consumer Preferences for Pollinator Friendly Plants Academic Article uri icon

abstract

  • 2017 by the authors. Recent declines in pollinator populations have led to widespread concern due to their impact on food/crop production and the environment. Contrary to growing interest in the use of insecticides in urban landscapes, the relationship between pollinator-related eco-labels, visual attention, and preferences for plants is less understood. The present study combines eye tracking and stated preference experiments to examine the effects of pollinator-related labels on consumers' preferences and willingness to pay. Results show that the pollinator-friendly attribute positively correlates with consumers' purchasing decisions and visual attention supports that relationship. Implications of mandatory labeling of pesticide content for the horticultural industry are discussed.

published proceedings

  • Sustainability

author list (cited authors)

  • Khachatryan, H., Rihn, A. L., Campbell, B., Yue, C., Hall, C., & Behe, B.

citation count

  • 27

complete list of authors

  • Khachatryan, Hayk||Rihn, Alicia L||Campbell, Benjamin||Yue, Chengyan||Hall, Charles||Behe, Bridget

publication date

  • January 2017

publisher