Metro News Journalists Critique Food Biotechnology
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The results of this study may encourage researchers, educators, and industry professionals to change behavior and to collaborate with journalists and the social institution of mass media to inform consumers about food biotechnology. Eighty-eight journalists for 65 of the nations largest newspapers provided data for the study. Major findings were as follows: journalists knowledge of food biotechnology was relatively low; most journalists considered genetic modification of plants as acceptable, and journalists had greatest faith in university scientists as sources. Too, Writers rather than Editors had greater acceptance of genetically modified organisms, greater faith in sources, and less fear of using biotechnology to produce food.