What will it take to get irrigators to use advisory programs? Lessons learned from the past 10 years and beyond
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Research and Extension personnel have developed irrigation advisory programs for decades. With irrigation sources evermore becoming limited, recent conservation and management strategies among numerous water conscious agencies include the development or redevelopment and strong promotion of irrigation scheduling and associated advisory programs as strategies to promote water conservation and increased water use efficiency. Previous attempts to promote and implement adoption of these programs and tools have realized only marginal success at best, even in intensively irrigated areas. This article addresses issues learned from several states in dealing with adoption of irrigation program tools and management technologies. Items such as multi-user and multi-viewpoint development, complexity of programs, ease of use, dissemination of multiple formats, informational timelines, and producer applicability are discussed.