Using eye-tracking to model attribute non-attendance in choice experiments Academic Article

abstract

• 2017, 2017 Informa UK Limited, trading as Taylor & Francis Group. We investigate revealed attribute attendance in discrete choice experiments using eye-tracking. A simple theoretical framework is proposed in which choices are a function of visual attention. Consistent with the existing literature, the assumption that participants use all the available information to make their decisions does not hold. The results also illustrate that model fit and predictive power are greatly increased by using visual attendance measures as regressors. The use of eye-tracking technology has value for measuring revealed attention and to benchmark with existing choice models.

authors

• Palma, Marco

published proceedings

• APPLIED ECONOMICS LETTERS

altmetric score

• 7.2

author list (cited authors)

• Chavez, D., Palma, M., & Collart, A.

citation count

• 13

complete list of authors

• Chavez, Daniel||Palma, Marco||Collart, Alba

publication date

• November 2018

publisher

• Taylor & Francis  Publisher

published in

• Applied Economics Letters  Journal

keywords

• Attribute Attendance
• Choice Experiments
• Eye-tracking

Digital Object Identifier (DOI)

• 10.1080/13504851.2017.1420879

start page

• 1355

end page

• 1359

volume

• 25

issue

• 19

URL

• http://dx.doi.org/10.1080/13504851.2017.1420879