Erratum Academic Article uri icon

abstract

  • This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008162. When citing the article, please cite: Leonard Berry, (1986), BIG IDEAS IN SERVICES MARKETING, Journal of Consumer Marketing, Vol. 3 Iss: 2, pp. 47 - 51.

published proceedings

  • Journal of Services Marketing

author list (cited authors)

  • Berry, L.

citation count

  • 44

complete list of authors

  • Berry, L

publication date

  • January 1987