Unraveling Demand for Dairy-Alternative Beverages in the United States: The Case of Soymilk Academic Article uri icon


  • Soymilk is one of the fastest growing categories in the U.S dairy alternative functional beverage market. Using household-level purchase data from Nielsen's 2008 Homescan panel and the Tobit econometric procedure, we estimate conditional and unconditional own-price, cross-price, and income elasticities for soymilk, white milk, and flavored milk. Income, age, employment status, education level, race, ethnicity, region, and presence of children in a household are significant drivers of demand for soymilk. White milk and flavored milk are competitors for soymilk, and soymilk is a competitor for white milk. Strategies for pricing and targeted marketing of soymilk are also discussed.

published proceedings

  • Agricultural and Resource Economics Review

author list (cited authors)

  • Dharmasena, S., & Capps, O.

citation count

  • 21

complete list of authors

  • Dharmasena, Senarath||Capps, Oral

publication date

  • April 2014