Unraveling Demand for Dairy-Alternative Beverages in the United States: The Case of Soymilk Academic Article

abstract

• Soymilk is one of the fastest growing categories in the U.S dairy alternative functional beverage market. Using household-level purchase data from Nielsen's 2008 Homescan panel and the Tobit econometric procedure, we estimate conditional and unconditional own-price, cross-price, and income elasticities for soymilk, white milk, and flavored milk. Income, age, employment status, education level, race, ethnicity, region, and presence of children in a household are significant drivers of demand for soymilk. White milk and flavored milk are competitors for soymilk, and soymilk is a competitor for white milk. Strategies for pricing and targeted marketing of soymilk are also discussed.

authors

• Dharmasena, Senarath

published proceedings

• Agricultural and Resource Economics Review

author list (cited authors)

• Dharmasena, S., & Capps, O.

citation count

• 21

complete list of authors

• Dharmasena, Senarath||Capps, Oral

publication date

• April 2014

publisher

• Cambridge University Press (CUP)  Publisher

published in

• Agricultural and Resource Economics Review  Journal

keywords

• Agribusiness
• Agricultural And Food Policy
• Censored Demand
• Consumer/household Economics
• Dairy Alternative Beverages
• Demand And Price Analysis
• Flavored Milk
• Food Consumption/nutrition/food Safety
• Functional Beverages
• Marketing
• Nielsen Homescan Data
• Soymilk
• Tobit Model
• White Milk

Digital Object Identifier (DOI)

• 10.1017/s106828050000695x

start page

• 140

end page

• 157

volume

• 43

issue

• 1

URL

• http://dx.doi.org/10.1017/s106828050000695x