Import demands for US fresh grapefruit: effect of US promotion programs and trade policies of importing nations
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This study estimated import demands for US fresh grapefruit in Japan, France, Canada, and the Netherlands. Four import demand functions were specified and estimated by joint generalized least squares based on the sample period 1969I to 1988IV. Results show that US FOB price, per capita income of importing countries, exchange rates, price of substitutes, US grapefruit promotion programs, and removal of trade restrictions have had an important effect on US fresh grapefruit exports. Analyses suggest that US producers can effectively promote fresh grapefruit in foreign markets, and that trade concessions have an important influence on grapefruit exports. -Authors