African-American patients' preferences for a health center campaign promoting HIV testing: an exploratory study and future directions. Academic Article uri icon


  • OBJECTIVE: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing. METHODS: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign. RESULTS: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me." CONCLUSION: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.

published proceedings

  • J Int Assoc Provid AIDS Care

altmetric score

  • 0.25

author list (cited authors)

  • Arya, M., Kallen, M. A., Street, R. L., Viswanath, K., & Giordano, T. P.

citation count

  • 7

complete list of authors

  • Arya, Monisha||Kallen, Michael A||Street, Richard L||Viswanath, Kasisomayajula||Giordano, Thomas P

publication date

  • April 2014