African-American Patients’ Preferences for a Health Center Campaign Promoting HIV Testing
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OBJECTIVE: In 2006, the US Centers for Disease Control and Prevention recommended routine HIV testing in health care settings and called for HIV testing campaigns targeting African Americans. In a 2011 national survey, 63% of African Americans wanted information on HIV testing. METHODS: In our study, 176 African Americans were surveyed to determine channels and spokespersons for an HIV testing campaign. RESULTS: Among 9 media channels, the top 3 ranked as "very likely" to convince them to get HIV tested were television, poster, and brochure. Among 10 spokespersons, the top 3 were doctor, nurse, and "real person like me." CONCLUSION: The media are a cost-effective strategy to promote HIV prevention. Posters and brochures are inexpensive and easy to reproduce for clinical settings. Television campaigns may be feasible in clinics with closed-circuit televisions. Research is needed on campaign messages. An effective health center HIV testing campaign may help mitigate the disproportionate toll HIV is having on African Americans.
author list (cited authors)
Arya, M., Kallen, M. A., Street, R. L., Viswanath, K., & Giordano, T. P.