Crisis Communication Strategies in the Media Coverage of Chemical Accidents Academic Article uri icon


  • Two studies examine media reports of chemical accident crises to explore the extent to which crisis communication strategies are included. Study 1 found that although reputation repair strategies were rarely included, about 1/4 of the reports included some combination of information-giving strategies attributed to organizational spokespersons. First responders were quoted more frequently than organizational representatives. Study 2 examined follow-up stories associated with the initial reports and revealed that, although reputation repair and information giving strategies appeared more frequently than in Study 1, they were only used in 24% and 60% of the cases, respectively. Overall, organizational spokespersons were not featured prominently in the media reports. Taylor & Francis Group, LLC.

published proceedings

  • Journal of Public Relations Research

author list (cited authors)

  • Holladay, S. J.

citation count

  • 58

complete list of authors

  • Holladay, Sherry J

publication date

  • January 2009