UTILIZING SCANNER DATA TO ESTIMATE RETAIL DEMAND-FUNCTIONS FOR MEAT-PRODUCTS
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Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own-price elasticities were negative, statistically significant, andexcept for roast beefin the inelastic range. With few exceptions, cross-price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own-advertisement elasticities were positive and statistically significant. Generally speaking, cross-advertisement effects were marginal. 1989 American Agricultural Economics Association.
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS
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