UTILIZING SCANNER DATA TO ESTIMATE RETAIL DEMAND-FUNCTIONS FOR MEAT-PRODUCTS Academic Article

abstract

• Retail demand relationships for steak, ground beef, roast beef, chicken, pork chops, ham, and pork loin were examined using scanner data from a retail food firm located in Houston. Own-price elasticities were negative, statistically significant, andexcept for roast beefin the inelastic range. With few exceptions, cross-price elasticities were positive and statistically significant. Nearness to payday was not a key factor, but seasonal patterns were evident. Except for pork commodities, own-advertisement elasticities were positive and statistically significant. Generally speaking, cross-advertisement effects were marginal. 1989 American Agricultural Economics Association.

authors

• Capps, Oral

published proceedings

• AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS

author list (cited authors)

• CAPPS, O.

citation count

• 55

complete list of authors

• CAPPS, O

publication date

• August 1989

publisher

• Wiley  Publisher

published in

• American Journal of Agricultural Economics  Journal

Digital Object Identifier (DOI)

• 10.2307/1242031

start page

• 750

end page

• 760

volume

• 71

issue

• 3

URL

• http://dx.doi.org/10.2307/1242031