Listening to the people - A strategic planning model for Cooperative Extension Academic Article uri icon


  • The first step in the program development process is planning. In order to properly plan, Extension must listen to the people of their communities to hear their needs. In Texas, this is done through a county forum process that identified needs people are facing in their communities. This article outlines the listening steps Texas Cooperative Extension took to host its Texas Community Futures Forum (TCFF) Process. This includes how TCFF was organized and how each county in Texas held a county TCFF to help identify issues facing Texans. Copyright by Extension Journal, Inc.

published proceedings

  • Journal of Extension

author list (cited authors)

  • Boleman, C. T., & Cummings, S. R.

publication date

  • January 2005