The Era of the Functional Consumer Academic Article

abstract

• 2016 Taylor & Francis. A discrete choice experiment was conducted to analyze consumer preferences for fruit and vegetable attributes in the context of the 2010 MyPlate Dietary Guidelines for Americans recommendations and to consider the role of health benefits and potential tradeoffs among fruit and vegetable quantity and quality attributes. Higher willingness to pay for fruit and vegetable attributes by the medium-high income respondents compared to low-income respondents may reflect the reality of a greater ability to pay. The magnitude of WTP toward satisfying MyPlate recommendations is substantially below the cost; therefore, it is not surprising that current consumption levels are well below the recommendation. Organic products had a stigmatizing effect for low-income respondents.

authors

• Palma, Marco
• Ribera, Luis

published proceedings

• JOURNAL OF FOOD PRODUCTS MARKETING

author list (cited authors)

• Palma, M. A., Ribera, L. A., & Knutson, R. D.

citation count

• 4

complete list of authors

• Palma, Marco A||Ribera, Luis A||Knutson, Ronald D

publication date

• July 2016

publisher

• Taylor & Francis  Publisher

published in

• Journal of Food Products Marketing: innovations in food advertising, food promotion, food publicity, food sales promotion  Journal

keywords

• Choice Experiment
• Dietary Guidelines
• Health Benefits
• Lognormal Price
• Myplate
• Willingness To Pay

Digital Object Identifier (DOI)

• 10.1080/10454446.2015.1121425

start page

• 555

end page

• 570

volume

• 22

issue

• 5

URL

• http://dx.doi.org/10.1080/10454446.2015.1121425

user-defined tag

• 4 Quality Education