Going for It: The Economics of Automaticity in Perception and Action Academic Article uri icon


  • What we pay attention to is influenced by reward learning. Previously reward-associated stimuli are difficult to ignore, automatically drawing our attention even when we know they are no longer beneficial to us. Recent research has suggested that these value-dependent attentional biases affect more than just perception, biasing an individual to act in such a way as to pursue the attended stimulus. Here, I review this evidence and argue for a direct link between attentional biases and shifts in action-related priorities. Given this link, abnormal or otherwise inappropriate reward-related attentional biases are hypothesized to contribute to undesired habits and poor economic choices.

published proceedings


author list (cited authors)

  • Anderson, B. A.

citation count

  • 23

complete list of authors

  • Anderson, Brian A

publication date

  • April 2017