THE MARGINAL UTILITY OF INFORMATION - ITS EFFECTS UPON DECISION-MAKING Academic Article

abstract

• This paper specifies how the importance or marginal utility of information can change as a function of both its amount and evaluation. Three simple mathematical models are presented: each describes a different relation between decisionmaking and the amount and evaluation of information available to actors. The model which best describes the data suggests that it cannot be assumed that information of the same type necessarily has the same weight or utility for actors' decisionmaking. Copyright 1980, Wiley Blackwell. All rights reserved

authors

• Sell, Jane

published proceedings

• SOCIOLOGICAL QUARTERLY

author list (cited authors)

• MARTIN, M. W., & SELL, J.

citation count

• 11

complete list of authors

• MARTIN, MW||SELL, J

publication date

• January 1980

publisher

• Taylor & Francis  Publisher

published in

• Sociological Quarterly  Journal

keywords

• Networking And Information Technology R&d

Digital Object Identifier (DOI)

• 10.1111/j.1533-8525.1980.tb00607.x

start page

• 233

end page

• 242

volume

• 21

issue

• 2

URL

• http://dx.doi.org/10.1111/j.1533-8525.1980.tb00607.x