An Overview of Approaches Used to Forecast Tourism Demand Academic Article uri icon

abstract

  • Decisions regarding appropriate investments in both the public and private sectors, as well as short-term marketing decisions, depend heavily on the accuracy of forecasts of tourism demand. This article reviews both the qualitative and quantitative approaches to demand forecasting in tourism and suggests that the two approaches combined produce more accurate forecasts.

published proceedings

  • Journal of Travel Research

author list (cited authors)

  • Uysal, M., & Crompton, J. L.

citation count

  • 133

complete list of authors

  • Uysal, Muzaffer||Crompton, John L

publication date

  • March 1985