An operational tool for determining the optimum repositioning strategy for leisure service departments
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A sample of 331 residents of Grapevine, Texas, responded to an instrument designed to assess their perspectives of the priority issues related to economic development in their community. The instrument also assessed the parks and recreation departments contributions to these issues, and compared them with those of the police department in the area of preventing youth crime. The data were used to suggest a repositioning strategy for the citys parks and recreation department. The instrumentation and processes used in this case study are designed to offer a generalizable operational tool for leisure service agencies to use to determine an optimal repositioning strategy. 2004 Taylor & Francis Ltd.
author list (cited authors)
Kaczynski, A., & Crompton, J.
complete list of authors
Kaczynski, Andrew||Crompton, John