Managing with the consumer's help
Academic Article
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Overview
published proceedings
- Business Horizons
author list (cited authors)
- Gelb, B. D., Gelb, G. M., & Griffin, R. W.
citation count
- 0
complete list of authors
- Gelb, Betsy D||Gelb, Gabriel M||Griffin, Ricky W
publication date
- April 1976
publisher
- Elsevier Publisher
published in
- Business Horizons Journal