Philosophical underpinnings: Ramifications of a pluralist paradigm Academic Article uri icon


  • This article attempts to explore the pluralism paradigm which undergirds both the systems and rhetorical perspectives in public relations. The pluralism paradigm is explored in order to reveal how the pluralistic assumptions affect these two important theoretical approaches/perspectives to the study of organization-stakeholder relationships. More specifically, pluralism is used to show how defenders of the systems and rhetorical perspectives wrongly dismiss powerbased criticisms of these two perspectives. The call is for a more serious consideration of power's impact on the organization stakeholder relationship and a complication of theories to match the complexity reflected in power-based concerns. 1993.

published proceedings

  • Public Relations Review

author list (cited authors)

  • Coombs, W. T.

citation count

  • 31

complete list of authors

  • Coombs, W Timothy

publication date

  • June 1993