The paracrisis: The challenges created by publicly managing crisis prevention Academic Article uri icon

abstract

  • Social media is emerging as critical element of scanning for many crisis risks. When these crisis risks emerge online, people often confuse them with crises and that is why we have developed the term paracrisis. Para can mean "like" something. A paracrisis is like a crisis. It can "look like" a crisis and does require action from the organization. However, a paracrisis does not warrant convening the crisis team and operating in a crisis mode. This paper details the value of paracrises, how to evaluate their threat potential, and ways to respond to them and how to evaluate those responses. 2012 Elsevier Inc.

published proceedings

  • Public Relations Review

altmetric score

  • 1.5

author list (cited authors)

  • Coombs, W. T., & Holladay, J. S.

citation count

  • 169

complete list of authors

  • Coombs, W Timothy||Holladay, J Sherry

publication date

  • January 2012