Today's Public Relations: An Introduction Book uri icon

abstract

  • 2006 by Sage Publications, Inc. Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

altmetric score

  • 3

author list (cited authors)

  • Heath, R., & Coombs, W.

citation count

  • 50

complete list of authors

  • Heath, Robert||Coombs, W

publication date

  • January 2006