Methodological Challenges of International Crisis Communication Research Chapter uri icon

abstract

  • © 2016 John Wiley & Sons, Inc. This chapter outlines the challenges facing researchers seeking to carry out international crisis communication research. These challenges draw heavily upon international marketing research and are divided into two groups. The first set of concerns involve concerns during the research process and includes problem definition, research design, data analysis, and report preparation. The second set of concerns involve the criteria for evaluate international research. The evaluative criteria include: provide a strong rationale for each nation in the study, employ a cross-national research team, collect a variety of data, establish a clear link between culture and other variables, use advanced analytic techniques, check for equivalence after data collection, and verify if the cultural differences exist.

author list (cited authors)

  • Coombs, W. T.

citation count

  • 1

Book Title

  • The Handbook of International Crisis Communication Research

publication date

  • April 2016