Portrayals of Mental Illnesses in Womens and Mens Magazines in the United States Academic Article uri icon


  • Mental illness is a serious health risk in the United States. People suffering from mental illnesses are often subjective to gender-specific stigma and stereotypes. Based on theories of agenda setting, framing, and stigma communication, this study compares the portrayal of mental illnesses in womens and mens lifestyle and health magazines between 2009 and 2013 through a content analysis. It finds that womens magazines tend to present a more positive coverage of mental illnesses by citing patients, adopting human interest discourse, and using challenge cues such as hope than mens magazines. Theoretical and practical implications are discussed.

published proceedings

  • Journalism & Mass Communication Quarterly

altmetric score

  • 3

author list (cited authors)

  • Yang, Y., Tang, L. u., & Bie, B.

citation count

  • 4

complete list of authors

  • Yang, Yiyi||Tang, Lu||Bie, Bijie

publication date

  • September 2017