Can advergames be fun and persuasive in the high-involvement, informational advertising context? A comparison of advergames, print ads, and brand websites for prescription drugs Conference Paper uri icon

published proceedings

  • American Academy of Advertising Proceedings

author list (cited authors)

  • Huh, J., Lueck, J. A., Suzuki-Lambrecht, Y., & Gross, M.

complete list of authors

  • Huh, J||Lueck, JA||Suzuki-Lambrecht, Y||Gross, M

publication date

  • January 2015