Can advergames be fun and persuasive in the high-involvement, informational advertising context? A comparison of advergames, print ads, and brand websites for prescription drugs Conference Paper uri icon

author list (cited authors)

  • Huh, J., Lueck, J. A., Suzuki-Lambrecht, Y., & Gross, M.

publication date

  • January 1, 2015 11:11 AM