Undergraduate Marketing Education in the 21st Century: Views from Three Institutions
Academic Article
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Overview
author list (cited authors)
- Smart, D. T., Tomkovick, C., Jones, E., & Menon, A.
citation count
- 22
complete list of authors
- Smart, Denise T||Tomkovick, Chuck||Jones, Eli||Menon, Anil
publication date
- March 1999
publisher
- Informa UK Limited Publisher
published in
- Marketing Education Review Journal