Undergraduate Marketing Education in the 21st Century: Views from Three Institutions Academic Article uri icon

author list (cited authors)

  • Smart, D. T., Tomkovick, C., Jones, E., & Menon, A.

citation count

  • 22

complete list of authors

  • Smart, Denise T||Tomkovick, Chuck||Jones, Eli||Menon, Anil

publication date

  • March 1999