Guidelines for the advertising of services Academic Article

authors

• Berry, Leonard

published proceedings

• Business Horizons

author list (cited authors)

• George, W. R., & Berry, L. L.

citation count

• 171

complete list of authors

• George, William R||Berry, Leonard L

publication date

• July 1981

publisher

• Elsevier  Publisher

published in

• Business Horizons  Journal

Digital Object Identifier (DOI)

• 10.1016/0007-6813(81)90056-2

start page

• 52

end page

• 56

volume

• 24

issue

• 4

URL

• http://dx.doi.org/10.1016/0007-6813(81)90056-2