Marketing in retailing: a research agenda Academic Article

abstract

• Although specific retailing subjects related to marketing have been extensively researched and presented in academic literature, the overall topic of marketing in retailing has received little attention. This paper identifies and discusses some principal marketing in retailing issues that warrant empirical assessment. Research attention to the questions raised in this paper will provide strategic guidelines to retailers seeking to improve the marketing performance of their organizations. 1990, Taylor & Francis Group, LLC. All rights reserved.

authors

• Berry, Leonard

published proceedings

• The International Review of Retail Distribution and Consumer Research

author list (cited authors)

• Berry, L. L., Gresham, L. G., & Millikin, N. L.

citation count

• 13

complete list of authors

• Berry, Leonard L||Gresham, Larry G||Millikin, Norman L

publication date

• October 1990

publisher

• Taylor & Francis  Publisher

published in

• International Review of Retail, Distribution and Consumer Research  Journal

Digital Object Identifier (DOI)

• 10.1080/09593969000000002

start page

• 5

end page

• 16

volume

• 1

issue

• 1

URL

• http://dx.doi.org/10.1080/09593969000000002