The Personal Selling Orientation of Banks in the United States Academic Article uri icon


  • In this article the authors report findings from a national survey in which senior marketing executives from over 700 American banks appraised the state of personal selling in their banks; and they assess managerial interest in improving bank selling performance and managerial commitment to making it happen. © 1984, MCB UP Limited

author list (cited authors)

  • Futrell, C. M., Berry, L. L., & Bowers, M. R.

citation count

  • 2

publication date

  • January 1984