The Personal Selling Orientation of Banks in the United States Academic Article

abstract

• Findings from a national survey in which senior marketing executives from over 700 American banks are reported and appraise the state of personal selling in their banks. They assess managerial interest in improving bank selling performance and managerial commitment to making it happen.

authors

• Berry, Leonard

published proceedings

• International Journal of Bank Marketing

author list (cited authors)

• Futrell, C. M., Berry, L. L., & Bowers, M. R.

citation count

• 2

complete list of authors

• Futrell, Charles M||Berry, Leonard L||Bowers, Michael R

publication date

• January 1984

publisher

• Emerald  Publisher

published in

• International Journal of Bank Marketing  Journal

Digital Object Identifier (DOI)

• 10.1108/eb010731

start page

• 12

end page

• 21

volume

• Volume 2

issue

• Issue 1

URL

• http://dx.doi.org/10.1108/eb010731