The Personal Selling Orientation of Banks in the United States
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In this article the authors report findings from a national survey in which senior marketing executives from over 700 American banks appraised the state of personal selling in their banks; and they assess managerial interest in improving bank selling performance and managerial commitment to making it happen. © 1984, MCB UP Limited
author list (cited authors)
Futrell, C. M., Berry, L. L., & Bowers, M. R.