Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students Academic Article uri icon


  • Marketing Ph.D. students need to know more than the literature and research methods of the discipline; they also need to know how the discipline works. This article discusses a doctoral course that facilitates the transition from doctoral student to assistant professor. © 1989, Sage Publications. All rights reserved.

author list (cited authors)

  • Berry, L. L.

citation count

  • 7

publication date

  • December 1989