Becoming a Marketing Academician: A Strategic Career Planning Seminar for Doctoral Students Academic Article

abstract

• Marketing Ph.D. students need to know more than the literature and research methods of the discipline; they also need to know how the discipline works. This article discusses a doctoral course that facilitates the transition from doctoral student to assistant professor.

authors

• Berry, Leonard

published proceedings

• Journal of Marketing Education

author list (cited authors)

• Berry, L. L.

citation count

• 8

complete list of authors

• Berry, Leonard L

publication date

• December 1989

publisher

• SAGE Publications  Publisher

published in

• Journal of Marketing Education  Journal

Digital Object Identifier (DOI)

• 10.1177/027347538901100302

start page

• 2

end page

• 6

volume

• 11

issue

• 3

URL

• http://dx.doi.org/10.1177/027347538901100302