Toward an Understanding of Strategic Inter-Organizational Relationships in Franchise Channels Academic Article

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authors

Pappu, Madhav

published proceedings

Journal of Inter-Organizational Relationships

author list (cited authors)

Pappu, M., & Strutton, D.

citation count

8

complete list of authors

Pappu, Madhav||Strutton, David

publication date

January 2001

publisher

Taylor & Francis Publisher

published in

Journal of Marketing Channels Journal