Relational Norms and Goal Orientation in the Indian Market Academic Article

authors

• Pappu, Madhav

published proceedings

• Journal of International Consumer Marketing

author list (cited authors)

• Paswan, A. K., Pappu, M., & Young, J. A.

citation count

• 3

complete list of authors

• Paswan, Audhesh K||Pappu, Madhav||Young, Joyce A

publication date

• January 2002

publisher

• Taylor & Francis  Publisher

published in

• Journal of International Consumer Marketing  Journal

Digital Object Identifier (DOI)

• 10.1300/j046v15n01_04

start page

• 53

end page

• 76

volume

• 15

issue

• 1

URL

• http://dx.doi.org/10.1300/j046v15n01_04