Understanding strategic transportation buyer-seller relationships from an organizational learning perspective: A grounded theory approach
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In this article, we look at transportation buyer-seller relationships from an organizational learning perspective. Using a rigorous theory-building methodology based on guidelines established by researchers such as Glaser and Strauss (1967), Eisenhardt (1989), and Yin (1994), a typology called the "Three-Face Model" is developed. In the process of developing this model, we describe those buyer-seller relationships which were established specifically for transportation purposes (IOLRs-Inter-Organizational Logistics Relationships), and profile them within the "faces" formed among the three dimensions of the Three-Face Model: (1) Designed-Evolutionary dimension (determined by the nature of IOLR formation); (2) Operational-Strategic dimension (based on the criticality of the IOLR); (3) Individual-Organizational dimension (reflecting the level of involvement). While this model has obvious implications from an academic perspective, since it provides a whole new view on IOLRs, from a practitioner's view, logistics executives can map the IOLRs their companies have currently, and see what type of inter-organizational learning system they can expect to find. Based on the characteristics that define the learning system, senior management can then implement systems and processes to support and enhance learning.