Introduction to Global Business: Understanding the International Environment & Global Business Functions Book uri icon

abstract

  • The purpose of this book is to introduce students to these principles in an engaging, current, and relevant way in the hope that they may develop the knowledge for successful careers in a globalized business landscape.

author list (cited authors)

  • Gaspar, J., Arreola-Risa, A., Bierman, L., Hise, R., & Kolari, J.

complete list of authors

  • Gaspar, Julian||Arreola-Risa, Antonio||Bierman, Leonard||Hise, Richard||Kolari, James

publication date

  • January 2013