DEVELOPING A MARKET-SPECIFIC DESTINATION IMAGE SCALE: A NOMOLOGICAL VALIDATION APPROACH Academic Article

abstract

• This study intended to develop a scale to measure the image of a destination as perceived by tourists from a specific market. Based on Echtner and Ritchie's framework of destination image, cognitive image was conceptualized as the composite of common image and two salient dimensionsunique and atmospheric images. The scales measuring these three constructs were validated within the theoretical framework of attitude theory. The results showed that all three constructs had significant effects on affective image and travel intention, while travel intention could be better predicted by two salient dimensions. These findings highlighted the importance of capturing salient dimensions and attributes in the process of scale development.

authors

• Kyle, Gerard

published proceedings

• TOURISM ANALYSIS

author list (cited authors)

• Chen, C., Lin, Y., Gao, J., & Kyle, G.

citation count

• 6

complete list of authors

• Chen, Chun-Chu||Lin, Yueh-Hsiu||Gao, Jie||Kyle, Gerard

publication date

• March 2015

publisher

• Cognizant, LLC  Publisher

published in

• Tourism Analysis  Journal

keywords

• Destination Image
• Destination Saliency
• Nomological Validation
• Scale Development

Digital Object Identifier (DOI)

• 10.3727/108354215X14205687167428

start page

• 3

end page

• 12

volume

• 20

issue

• 1

URL

• http://dx.doi.org/10.3727/108354215x14205687167428