THE ROLE OF AWARENESS IN AFFECTIVE INFORMATION-PROCESSING - AN EXPLORATION OF THE ZAJONC HYPOTHESIS

abstract

• The present study explores the role of awareness in the processing of hedonically valent stimuli. We demonstrate that stimulus awareness is not necessary for stimulus valence either to elicit an affective response or to influence a subsequent cognitive decision. The results are interpreted as providing qualified support for Zajoncs hypothesis regarding the independence of affective and cognitive processing systems. However, we suggest that this simple dichotomy is in need of revision. 1984, The Psychonomic Society, Inc.. All rights reserved.

authors

• Tassinary, Louis

published proceedings

• BULLETIN OF THE PSYCHONOMIC SOCIETY

author list (cited authors)

• TASSINARY, L. G., ORR, S. P., WOLFORD, G., NAPPS, S. E., & LANZETTA, J. T.

citation count

• 14

complete list of authors

• TASSINARY, LG||ORR, SP||WOLFORD, G||NAPPS, SE||LANZETTA, JT

publication date

• December 1984

publisher

• Springer Nature  Publisher

published in

• Bulletin of the Psychonomic Society  Journal

keywords

• Behavioral And Social Science
• Mental Health

Digital Object Identifier (DOI)

• 10.3758/bf03333887

start page

• 489

end page

• 492

volume

• 22

issue

• 6

URL

• http://dx.doi.org/10.3758/bf03333887