selected publications academic article Olson, N. J., & Ahluwalia, R (2021). When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases. Journal of Consumer Research. 47(6), 1025-1046. Rodas, M. A., Ahluwalia, R., & Olson, N. J (2018). A Path to More Enduring Happiness: Take a Detour from Specific Emotional Goals. Journal of Consumer Psychology. 28(4), 673-681. Torelli, C. J., Ahluwalia, R., Cheng, S., Olson, N. J., & Stoner, J. L (2016). Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences. Journal of Consumer Research. ucw072-ucw072.
teaching activities MKTG347 Adv Creative Mktg Comm Instructor MKTG656 Branding And Mktg Comm Instructor MKTG691 Research Instructor
education and training Ph.D. in Marketing, University of Minnesota - (Minneapolis, Minnesota, United States) 2018