The Power of Eye Tracking in Economics Experiments Conference Paper

abstract

• Eye tracking is a technology that tracks eye activity including how long and where a participant is looking. As eye tracking technology has improved and become more affordable its use has expanded. We discuss how to design, implement, and analyze an experiment using this technology to study economic theory. Using our experience fielding an experiment to study hiring decisions we guide the reader through how to choose an eye tracker, concerns with participants and set-up, types of outputs, limitations of eye tracking, data management and data analysis. We conclude with suggestions for combining eye tracking with other measurements.

authors

• Lahey, Joanna

published proceedings

• AMERICAN ECONOMIC REVIEW

altmetric score

• 1

author list (cited authors)

• Lahey, J. N., & Oxley, D.

citation count

• 30

complete list of authors

• Lahey, Joanna N||Oxley, Douglas

publication date

• January 2016

publisher

• American Economic Association  Publisher

published in

• The American Economic Review  Journal

keywords

• Bioengineering
• Eye

Digital Object Identifier (DOI)

• 10.1257/aer.p20161009

start page

• 309

end page

• 313

volume

• 106

issue

• 5

URL

• http://dx.doi.org/10.1257/aer.p20161009