Internal and External Integration for Product Development: The Effects of Uncertainty, Equivocality, and Platform Strategy Conference Paper uri icon


  • This research describes relationships between product development practices and important performance variables. Based on responses from 244 manufacturing firms, the study suggests several statistically significant effects. The extent to which a firm uses a product platform strategy, change and complexity in the environment seem to be important contextual variables.

author list (cited authors)

  • Koufteros, X., Vonderembse, M., & Jayanth, J.

publication date

  • December 2002