Corporate Social Responsibility and the Chief Executive Officer: determinants of a positive strategic intention towards Corporate Social Responsibility
Academic Article
Overview
Identity
Additional Document Info
Other
View All
Overview
abstract
Corporate Social Responsibility (CSR) has evolved from mere social philanthropy to its present conceptualisation as a distinct organisational strategy. This study treats CSR as a strategic decision, and focuses on the sense-making process of the Chief Executive Officer (CEO) with respect to pro-CSR intent. We consider collectively multiple structural determinants including personal values, stakeholder culture and environmental munificence and relate them to an intention by the CEO to act in a socially responsible manner. Copyright 2009 Inderscience Enterprises Ltd.