publication venue for
- A Tale of Two Brands: Examining Elite Female Athletes' Branding and Self-Presentation Strategies Over Time. 16:12-20. 2023
- Determinants of Consumers' Adoption of Mobile Ticketing via Self-Service Technology. 1-12. 2023
- Life After the Gridiron: Examining Retired National Football League Athletes' Self-Presentation Strategies and Follower Engagement on Instagram Personal and Business Pages. 1-12. 2023
- Do Fans Care About the Activist Athlete? A Closer Look at Athlete Activism Effect on Brand Image. 15:336-344. 2022
- Twitter Power and Sport-Fan Loyalty: The Moderating Effects of Twitter. 10:153-177. 2017