A revised conceptualization of marketing in the context of public leisure services

abstract

• This study evaluates the legitimacy of the premises underlying the prevailing conceptualization of public leisure services marketing. A critical theory approach was used, involving investigative research, negative case analysis, and theoretical triangulation. The investigative research revealed three main premises underpinning the prevailing conceptualization: an open-system model of formal organizations, voluntary exchange, and self-interest motivation. The negative case analysis identified three alternate premises: closed-system and contingency-choice models of organizations; redistribution and reciprocity exchange; and alternate motivations. A triangulation of the prevailing and alternative premises suggested a revised conceptualization of public leisure services marketing. Copyright 2001 National Recreation and Park Association.

authors

• Crompton, John

published proceedings

• JOURNAL OF LEISURE RESEARCH

author list (cited authors)

• Novatorov, E. V., & Crompton, J. L.

citation count

• 15

complete list of authors

• Novatorov, EV||Crompton, JL

publication date

• June 2001

publisher

• Taylor & Francis  Publisher

published in

• JOURNAL OF LEISURE RESEARCH  Journal

keywords

• Critical Theory
• Investigative Research
• Negative Case Analysis
• Public Leisure Services Marketing
• Triangulation

Digital Object Identifier (DOI)

• 10.1080/00222216.2001.11949936

start page

• 160

end page

• 185

volume

• 33

issue

• 2

URL

• http%3A%2F%2Fdx.doi.org%2F10.1080%2F00222216.2001.11949936